Waypoint TV Leads the Charge in Capturing Cord-Cutting & Cord-Never Outdoor Enthusiasts

There’s a reason Waypoint TV viewership increased by 25% in 2023. Since our establishment in 2017, Waypoint TV has been at the forefront of revolutionizing the outdoor content viewing experience. With a mission to enhance accessibility across various platforms, Waypoint TV has removed all barriers to watching a diverse array of high-quality outdoor content, spanning fishing, hunting, and outdoor lifestyle pursuits.

Catering to the dynamic landscape of the outdoor industry, which encompasses individuals of all ages, skill levels, interests, and viewing behaviors, Waypoint TV hosts its library of content in multiple formats for every device. And if you didn’t know by now, you don’t need a cable subscription to access it.

We’ll explain…

Firstly, what are cord-cutters and cord-nevers and why are they important?

Cord-cutters are viewers who cancel or “cut the cord” on their cable/satellite subscriptions in favor of free or less expensive video platforms.

The television viewing experience is evolving faster than you might realize. According to Insider Intelligence, the number of U.S. cord-cutter households is projected to increase to 51.5 Million by the end of 2024, up 17% since 2022. While this is happening, the number of paid TV households is projected to decrease to 54.3 Million, down 12.5% since 2022. As this gap continues to close, more viewers are embracing FAST channels, like Waypoint TV.

Additionally, cord-nevers are generally younger adult viewers who have never subscribed to a cable service in the first place.

According to cord-never statistics from a 2023 Zippia article, 44% of all adults have never had a cable or satellite TV subscription, with 61% of that group being between the ages of 18 to 29. This demographic can easily find content online to stream, so it is safe to say that cord-nevers are quickly becoming a vital demographic in the entertainment world.

What’s FAST?

FAST stands for Free Ad-Supported Streaming Television. FAST Platforms mimic the traditional linear TV experience. They have linear channels (referred to as FAST Channels) and oftentimes VOD (Video-On-Demand) content. Different from traditional TV, FAST platforms offer pre-programmed channels and VOD content without a paid subscription in exchange for watching ads during pre-scheduled breaks.

The Waypoint TV Channel is a FAST channel. It’s included in the guides of FAST platforms like Samsung TV Plus, LG Electronics Channels, VIZIO WatchFree+, Tubi, Sling TV Freestream, Amazon freevee, Amazon Fire TV Channels, Plex, Inc., Xumo Play, and Local Now. There are also a couple subscription-based platforms like Fubo and Frndly TV that include the WAYPOINTTV Channel at a very low cost.

What’s CTV?

You may have heard the terms “connected TV” or “connected device” floating around. Commonly referred to as CTV, it’s the gateway for streaming internet content directly onto your television screen. Think Apple TV and Amazon Fire TV stick. Or in many cases, your smartTV itself.

According to 2024 Nielsen data, smartTVs make up 70.6% of TVs in U.S. homes. If you have a recent Samsung Electronics, LG Electronics, or VIZIO smartTV, it comes with a built-in channel guide, and no cable package is required. The best part? The Waypoint TV Channel is included.

The Waypoint TV Difference

We’ll say it again. There’s a reason Waypoint TV viewership increased by 25% in 2023. Beyond the best-in-class content, we take advantage of every opportunity, trend, and distribution platform available in the growing world of streaming to capture and serve the growing cord-cutter audience. This also has a direct and positive impact on producers and advertising partners.

With more than 15 ways (and growing) to access the WAYPOINT TV Channel alone, it remains the best resource and tool for outdoor enthusiast cord-cutters, producers, and advertisers in the industry.

The Waypoint TV Channel is available on Samsung TV Plus (Channel 1315), VIZIO WatchFree+ (Channel 1330), LG Electronics Channels (Channel 486), Sling TV Freestream, Frndly TV, Tubi, Fubo, Amazon Freevee, Amazon Fire TV Channels, Xumo (Channel 718), Plex, Inc. (Channel 141), Local Now (Channel 2100), and Loop TV. Don't forget, you can also catch the action on the Waypoint TV App and website.